Sher Bagh is a collaboration between Raw Mango, led by Sanjay Garg, and Anjali Singh of Sujan to create a collection of garments and textiles representing the advocacy for the conservation and coexistence between mankind and nature. As a part of our ongoing creative partnership with Raw Mango, we conceived the visual identity for Sher Bagh and designed a set of collaterals for print and digital applications.  We also designed a luxury limited-edition lookbook to showcase this collection.

The identity is a playful interpretation of lenticular or barrier-grid animations, a technique often used to animate images of animals. We used it to animate the SHER BAGH logotype and animals featured as motifs on the textiles. This was applied to the instagram graphics and extended to the print collateral using overlays and cut-outs.Carrying forward the ambition of wanting to evoke childlike wonder from the digital collateral to the lookbook, various production techniques and treatments were employed to present the contents.

The lookbook not only acts as a catalogue of the textiles and garments in the collection but also functions as a keepsake of the values that the Sher Bagh collaboration represents.