For DailyObjects' first foray into physical retail after a decade of being primarily online, we collaborated with them to create a retail strategy that set the foundational principles to translate the brand’s character and position into physical spaces, followed by designing an exciting and engaging pop-up space for the audience to interact and engage with the brand.

Built in Gurgaon's bustling Cyberhub-a complex of corporate offices-Daily Objects Playground speaks to the aspirations and culture around modern work environments and combines work and play to showcase its diverse product offerings.

We designed customised fittings to draw attention to this aspect, which were crafted in a material palette of aluminium, stainless steel, pine-wood, and powder-coated metal, to create interesting juxtapositions of surfaces, much like the hybrid idea of work and play that is central to DO's sensibilities. Aside from being a storefront for the brand, Daily Objects Playground also became a space for the brand to explore and expand on its connection with culture, hosting performances and events that brought the creative community together.